Using popular social media websites, we run outreach campaigns optimized to reach individuals who may be contemplating violence. We provide these individuals with hope, redirection, and options for care and counseling.
Our 2024 Results:
258,805
At-risk individuals reached
136
Days running outreach campaigns
21,000
At-risk individuals responded by visiting our care website
6
Assists de-escalating an active threat
114
At-risk individuals clicked through to a counseling resource
813,000
Views on our “Recognize The Pathway” X awareness campaign for friends and family of potential perpetrators
Our Methodology
Based on the extensive body of knowledge on mass murderer psychology, we've built a proprietary social media profile for potential perpetrators who lack social support structures and who may be at risk of contemplating violence.
Next, we create Instagram and TikTok reels speaking to this group and use platform ad technology to non-invasively put our message in front of this audience. We share empathy, options, hope, and a gentle push to seek help from our qualified counseling resources.
If individuals are interested in learning more, we direct them to our care website — a special site that is psychologically optimized to connect with potential perpetrators. This website was constructed with the oversight of our Mental Health Advisory Board, using best practices for mental health outreach. The website contains resources, info, and options for help, counseling, and care from our qualified mental health provider partners.
