These individuals are often hurting, depressed, discouraged, suicidal, abused, neglected, and facing pain and hardship most of us will never experience.
We believe we can save the lives of potential victims by first saving the life of the potential perpetrator.
We proactively reach individuals contemplating violence with resources that speak directly to them – content that is psychologically optimized to connect with their mindset and deter, discourage, and redirect them from violence — while simultaneously offering them care and connection.
To accomplish this, we deploy an array of psychologically-optimized outreach tools, paired with an analytic-driven strategy to reach at-risk individuals.
You can help us continue this life-saving work.