Everybody is talking about mass shooters.
But nobody is talking to them.
We are.
(And, it’s working).
We know there is a subculture of individuals who are contemplating becoming the next mass shooter
We know these individuals spend substantial time on the internet, devouring content about mass shootings and looking for role models.
People are currently researching violence online.
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Average number of people who googled "I want to shoot up a school" in the past year.
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Average number of people who googled the phrase "I want to kill people" in the past year.
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Average number of people who googled "is it normal to want to kill someone" in the past year.
We know these individuals are hurting, depressed, discouraged, suicidal, abused, neglected, and facing pain and hardship most of us will never experience.
We work to save the lives of potential victims by first saving the life of the potential perpetrator.
We proactively reach individuals contemplating violence with resources that speak directly to them – content that is psychologically optimized to connect with their mindset and deter, discourage, and redirect them from violence — while simultaneously offering them care and connection.
To accomplish this, we deploy an array of psychologically-optimized outreach tools, paired with an analytic-driven strategy to reach at-risk individuals.
Our Strategy: Create-Reach-Connect
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Create
We create an inventory of tools that speak to and engage directly with potential mass murderers.
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Reach
We use marketing tech and informational campaigns to get our content in front of individuals contemplating violence.
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Connect
We give potential perpetrators options, good ways out, resources, and a pathway to getting help and care.